Advertising & Branding

Branding

A strong brand is invaluable as competition intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. Your brand is a promise to your consumer. It's the foundational piece of your marketing communication.

In a "tough" market, positioning your brand is of supreme importance. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence. Creating a special place for your brand in the consumer's heart and mind will be the key differentiator in determining whether your brand is becoming a success

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact. The objectives that a good brand will achieve include:

Deliver the message clearly
Confirm your credibility
Connect to your prospect emotionally
Motivate the buyer
Concrete User Loyalty

We cut through the jargon and help you reach your target market more efficiently. Converting your positioning into strong consumer responsiveness along with great market standing will eventually convert into higher turnover.

Therefore it makes sense to understand that branding is about getting your prospects to see you as the only one that provides a solution to their problem. We help you define your brand.

Advertising

Advertising can be a bottomless pit. It is a necessary feature of most businesses, but one that can cost more than it returns. To advertise effectively requires insight, planning, creativity, communication skill and an ability to think outside the box. For an advertisement to work, it must take the potential customer through the following 6 stages:

Developing Product Awareness
Provide Information about the Product
Develop a Desire for the Product
Develop Conviction about the Product
Distinguish Brand or Model Preference
Make Firm buy Decision

Corporate Identity

Helps you design and develop a unique corporate identity. In general, this amounts to a logo and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Corporate Identity involves development of:

• Corporate Design (color palettes, typefaces, logos, brand manual, uniforms, packaging, marketing collaterals, corporate literature, Stationery Design, Brochure/Catalog Design, Print Graphics, retail graphics, page layouts etc.)
• Corporate Communication (commercials, public relations, information, etc.]
• Corporate Behavior (internal values, norms, etc.)

Ad Films Production

As part of our vision to integrate diverse resources we create fine television commercials and corporate films that epitomizes originality, expressiveness and imagination.

For clients we produce:
• Ad Films
• Corporate Films
• Product Films
• Induction Films
• Training Films
• Educational Films
• Tourism Documentaries
• Service Process Films
• Event Documentation Films
• Animation films
• Radio Jingles

We are known for our extra-ordinary thought processes which we convert to audio visual realities. We offer our clients unparalleled dimensions to their requirements.

Our services include:

Concept, Scripting and Production of Television Commercials (TVC)
Concept, Scripting and Production of Corporate Films
Scripting and Production of Training & Business Videos
Scripting and Production of Motivational Videos
3D Modeling, Animation & Architectural Walkthroughs
Static & Animated Business Presentations

PRINT ADVERTISING:

Time is a scarce and precious resource. Readers will decide in a second whether an ad is worth their time or not. You face keen competition for the eyes and minds of your target audience and we understand the importance to stand out amongst the clutter of print ads. We make sure that even few a words and pictures make a big impact and effectively present the key proposition.

OUTDOOR ADVERTISING:

Outdoor advertising is commonly referred as the Out -of- Home (OOH) industry or outdoor media. From billboards to wall posters, from bus backs to skywriting, from elastic bands on disposable diapers to stickers on fruit in supermarkets, we can create ideas that leave the competition behind.

INTERNET ADVERTISING:

You can catch them net surfing! We tie together both the creative and technical aspects of the internet. Using effective tools like popup, flash banners, adver-gaming and email advertisements

Internet advertising is one of the most effective ways of marketing. It can reach innumerable audience breaking the barriers of geographic location and time. Internet advertising is done through various options present on the World Wide Web. These include search engine optimization (SEO), e-mail marketing, affiliate marketing and social media marketing.

The primary benefit of advertising on the Web is the lower cost for distributing the information to huge audiences. Technology is changing fast and people adapt to these changes faster than that. And in this world, success depends on how fast you are.

Search Engine Optimization (SEO) means making sure that your website gets promoted in the rankings of search engines like Google & Yahoo so that when someone searches for a product or a service that you are offering, your website is listed at the top.

Social Media Marketing is targeted at Social Media sites like FaceBook, YouTube, LinkedIn, Twitter etc. It is basically making sure more people know about your business and products

Media Planning

Your target customers watch TV, read newspapers and magazines. They research on the internet; read e-mails, look at hoardings. Millions of advertising messages reach them through various forms of media.

Our specialist media planning group maps the reach of available media, calculates CPM, analyzes the TRP/readership, studies the appropriate timing and seasonality of the media vehicle, plans the frequency of the message, works out a reasonable budget and develops a media plan that works best for your brand.

ACTIVATION

Corporate Events

Conferences to Team Building activities, Product Launches to Theme Parties - all sorts of corporate gatherings are organized by us intended to project the right brand image to the target audience. Our expertise includes:

• Press Meet
• Product Launch
• Dealer Meet
• Award Ceremonies
• Trade Fair

Live Events & Entertainment Events 

Real-life experiences shape our opinions and buying preferences more profoundly than what we see in advertising. That's the driving force behind the new wave of "experience marketing," across the world. Events make a brand memorable by giving instant recognition. It's guaranteed to build a buzz.

The business of entertainment and its magnitude is symbols of rising India. Brands facilitate such extravaganza. Our expertise enables us to manage events like.

• Concerts
• Fashion Shows
• Sporting Events

Promotional Events

People call it 'Below The Line' (BTL) we call it “product experience marketing”. A brand promotion activity without an engaging interactive experience for the consumer cannot have the desired outcome. The brand is the hero. We do brand activation campaigns like:

• Road Show
• Product Sampling
• Mall Promotions
• Contest Management
• Tele Marketing
• Relationship Marketing
• Database Management

Direct Marketing

DM is a tried and tested method of customized marketing, which delivers near-perfect solutions to customers and helps achieve excellence. DM through Direct Mails/Flyers takes your brand to the heart of the consumer through a gamut of interactive solutions.